Customer relationship management literature review pdf
From: Marcial E.
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The literature review is the segment which deals with the assessment of the past and proposed theories given in respect of the given topic. The review here will deal with and Help in academic theories proposed for the effective customer management and customer retention by the retail stores in Australia. The proposed theories will help the researcher to understand the factors that influence the customer loyalty, customer retention and customer satisfaction level in the different retail stores of Australia. The chapter concerns the critical analysis of the relevant theories so as to help the researcher to apply the relevant facts of the theories in the present scenario and increase the customer satisfaction levels in the literature review.
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Literature Review On Customer Relationship Management
Khurana Customer Relationship - Words | Internet Public Library
Describe what customer relationship management is and its strategic value Customer Relationship Management Think of a company that you believe delivers superior service and quality customer relationships through a high- touch approach to customer service. Discuss the company and why you believe its service is superior. Demonstrate this by showcasing examples of how the company provides quality customer service. Delivering a high-quality product at a reasonable price is not enough anymore. This describes us perfectly. Make sure that this guarantee is totally transparent.
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Literature Review On Customer Management And Customer Retention
To review the academic literature on customer relationship management CRM , provide a comprehensive bibliography and propose a method of classifying that literature. A range of online databases were searched to provide a comprehensive listing of journal articles on CRM. Six hundred articles were identified and reviewed for their direct relevance to CRM. Two hundred and five articles were subsequently selected.
Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over journals both academic and trade are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database.
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