Welcome aboard the lakeland wonders case study

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From: Cruz G.
Category: argument lang
Added: 29.03.2021
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We use cookies to give you the best experience possible. Don't use plagiarized sources. What are the chief concerns of the stakeholders who do non hold with her vision? Pat will do long term employees feel threatened and insecure. Does your group think the proposed scheme is a good strategic move for Lakeland Wonders?
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Lakeland Wonders - Essay Example

Cheryl Hailstrom, the CEO of Lakeland Wonders, a manufacturer of high-quality wooden toys, is the first person outside the Swensen family to hold the top job. But she's not a stranger to this year-old company: She'd been the COO of one of its largest customers and had worked with Lakeland to develop many best-selling products. Wally Swensen IV, the previous CEO, chose Cheryl because she knew how to generate profits and because he believed her energy and enthusiasm could take the company to the next level. Yet here she is, nearing her six-month anniversary, wondering why her expansive vision for the company isn't taking hold. She's tried to lead by example: traveling a pounding schedule to visit customers, setting aggressive project deadlines, and proposing a bonus schedule.
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She would like let products enter the mid-market retail segment to increase market share. I would like to recommend her to slow down her change plans. She should communicate with senior VP to understand what is the most priority target for the company.

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