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From: DeninKevin P.
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Marketing leaders at multinational companies within the Technology, Media and Telecom TMT sectors have witnessed the slow but consistent decline of the trade publications that once dominated the marketplace -- as the go-to media for specific industry news and vendor insights. Today, many of these legacy trade media organizations within the TMT sectors are barely able to maintain solvency as advertising revenue continues to decline faster than they can find sponsors of their high-cost events. Ceasing their print publications did help to improve overall profitability, but losses have continued. Besides, the perpetual stream of displaced trade media senior editorial staff meant that most publishers lack the talent to research the marketplace and write meaningful or substantive stories. The remaining junior editors can barely keep up with re-purposing press releases into articles -- so that the few remaining advertisers are appeased with the promise that significant reader traffic may return, some day.
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My overall objective is to present real world examples of media law issues in short, palatable chunks. Standards met Each of my lesson plans addresses the following Fairfax County Public Schools Program of Studies objectives for high school journalism:. All rights reserved. RSS Feed. Submit Search. Close Menu.
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Ethical journalism requires conscientious decision making in context There is indeed a grain of truth in the above statement, journalism ethics does require careful decision making. However, it would have been ideal if conscientious decision could be applied to all contexts. Journalists can be said to be the moral agents of societies.