How to write a good advertisement by victor schwab
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How to Write a Good Advertisement by Victor O. Schwab (1985, Hardcover)
How to Write a Good Advertisement by Schwab, Victor O. - harestua.info
Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1. Previous page. Confessions Of An Advertising Man. David Ogilvy.
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ISBN 13: 9781626549623
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best.
The advertising and copywriting genius Victor O. Schwab outlined the 5 fundamentals for writing a good advertisement: 1. Get Attention 2. Show People An Advantage 3.
On The Agenda
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