Marketing mix literature review pdf

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Added: 22.04.2021
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Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Known as market orientations, they determine how marketers will approach the planning stage of marketing. The marketing mix, which outlines the specifics of the product and how it will be sold, [5] [6] is affected by the environment surrounding the product, [7] the results of marketing research and market research , [8] [9] and the characteristics of the product's target market. The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships [12] [13] and is the business process of identifying, anticipating and satisfying customers' needs and wants.
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Green Marketing Mix: A Review of Literature and Direction for Future Research

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Marketing Mix: Introduction - Research Methodology

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The Developed Concept of Service Marketing Mix : A Literature Survey

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Decision making trial and evaluation laboratory DEMATEL is considered as an effective method for the identification of cause-effect chain components of a complex system. It deals with evaluating interdependent relationships among factors and finding the critical ones through a visual structural model. Over the recent decade, a large number of studies have been done on the application of DEMATEL and many different variants have been put forward in the literature.
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