Thesis about customer satisfaction in hotel
From: C.w. B.
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Customer satisfaction is a common phenomenon in marketing and management practices not only in the hotel industry but also in other business ventures. This satisfaction is essential for corporate growth and continued sustainability of the business ventures. Customer satisfaction is inculcated in the customers by making them perceive that the quality of the products and services being offered are the best and satisfies them fully. Increased customer satisfaction translates to consumer loyalty and hence increased profits. The hotels and restaurant industry have not been left behind in pursuing the highest levels of customer satisfaction.
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Customer Satisfaction and Customer Loyalty of Four Season Hotel in China - Thesis Proposal Example
Customer Satisfaction in the Hotel Industry - Essay Typing
Nerbal, Kimberly May A. Ocampo, Michelle C. Models are needed in customer satisfaction so that when measurements are taken there is a way to analyze the results. Companies who want to compete in their field must understand the purpose of customer satisfaction. The beginning stage of customer satisfaction is distinguishing between the customer and the consumer.
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Customer Satisfaction in the Hotel Industry
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Some of the characteristics and activities of a successful hotel business are proper presentation and constant improvement of qualitative services, which exceeds the expectations of customers in every way including from pre-booking to post-stay. Someone say that service quality and customer satisfaction is critical for the service survival. So what are they? Both of them are intangible but the exact definition is still a controversial issue.