Term paper on green marketing

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From: Ruben L.
Category: yourself years
Added: 20.04.2021
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Green marketing can be defined as promotional strategy designed to promote product or services based on environmental factors or awareness. In simple words, green marketing promote sustainable consumption. It emphases consumer needs with an effort to improve the environmental attributes of products. The study further delves in to the green consumer segment.
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What Are the Benefits of Green Marketing and What Is It?

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Green marketing | Marketing essays | harestua.info Free Essay Examples for Students

Please join StudyMode to read the full document. ABSTRACT In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Green marketing is very important in modern marketing strategy. We are all consumer because whatever we consume every day so we must know about Green marketing. We are also aware of the environment issues like global warming impact of environmental pollution in India green marketing concept developed in modern marketing.
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Questionnaire for Green Marketing

In the s, the dynamics of the development of the consumer market experienced significant changes. The policy of privatization, deregulation of the economy, economic integration and work globalization are the factors that require producers to set new market benchmarks. The traditional marketing, which is becoming more and more unacceptable from year to year for successful marketing activities of enterprises, also requires new approaches. The most urgent problem at the present stage of development of balanced production and consumption is the formation of demand and sales promotion, business planning taking into account environmental aspects.
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Term Paper Guidelines -The term paper must be between eight and ten pages in length — words. See the section on academic sources. Within your paper anything that is quoted directly from a source must be properly referenced. Failure to do so constitutes academic dishonesty.
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